What is affiliate marketing?
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Definition of Affiliate Marketing
A means of achieving greater market penetration through websites who target specific groups of internet users. For example, Amazon.com (which sells books, electronics, pharmaceuticals, toys, and many other items) has thousands of affiliated interest specific websites from where the visitors can reach products offered by Amazon. The entire sales transaction takes place at Amazon’s website which is equipped to handle the complete online payment acceptance process. Amazon passes on a percentage of the sold item’s price as commission to the affiliate website from where the sale originated.
Definition of an Affiliate Model
An ecommerce business model that enables a firm to generate revenue streams on hundreds (even thousands) of items-without carrying inventories, managing orders, processing payments, or handling packaging and shipping. In this arrangement, a website concentrates on a relationship with a very specific group of individuals as its core competence. It develops and continuously upgrades content and services to attract and retain the patronage of this group. Once it has a sizable number of regular visitors, it can generate revenue by carrying ads or links to merchants with products that its visitors seek or are interested in.
A means of achieving greater market penetration through websites who target specific groups of internet users. For example, Amazon.com (which sells books, electronics, pharmaceuticals, toys, and many other items) has thousands of affiliated interest specific websites from where the visitors can reach products offered by Amazon. The entire sales transaction takes place at Amazon’s website which is equipped to handle the complete online payment acceptance process. Amazon passes on a percentage of the sold item’s price as commission to the affiliate website from where the sale originated.
Definition of an Affiliate Model
An ecommerce business model that enables a firm to generate revenue streams on hundreds (even thousands) of items-without carrying inventories, managing orders, processing payments, or handling packaging and shipping. In this arrangement, a website concentrates on a relationship with a very specific group of individuals as its core competence. It develops and continuously upgrades content and services to attract and retain the patronage of this group. Once it has a sizable number of regular visitors, it can generate revenue by carrying ads or links to merchants with products that its visitors seek or are interested in.
